Whell you can give him a wodka bottle.
If....
You make different generals and this general would be
:drunk: Drunk Lord :drunk:
With special ability:
Liquer the people ! 
This special upgrade gives you 33% more infantry HP because they are not feeling the pain. :tard:
Infantry = 33% cheaper because they dont need rations and are quite happy now with liquer.
Infantry attack drops with 20% because they cant aim right cause of to much liquer. :drunk: