My way of proposing a mod: Make sure you have something done, you got a good idea of what you want. Also, see if your idea isn't done 100 times already. Draw up concepts. Look in the forums for people who are interested in the same thing.
Then, grab a friend who can model by the balls, drag him to his computer and let him model the first model you need. It can be crappy, it may never be used, but make sure you got something. Let it be skinned by that same person.
Now approach the people in the forums who are interested in the same thing. Explain them your ideas. Show them the models. Invite them to your forums. Make them do something you really need. Use that for more screenshots, and getting more people.
Keep your mod from the main public eye. Improve the models continiously, using your people and your own idea's. Scrap the not needed ideas, or postphone them. Know your limitations.
Then, start a public appearance. Start rehearsing it 2 weeks prior to becoming known, in your own forums. Make sure you have good renders, good screenshots, maybe even a movie. Come out like the next big thing, looking good, being original, being kickass. Then draw the people you need, get them into your team, and go for the first release. Polishing it up. Making it sexy. Making it good.
{Based on experiences from various stranded projects, TrueWar and Blitz2, and Project T}
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